In addition to daily content, we produce a slew of original series across our owned brands. Fueled by data, insights and trends, these series not only engage our audiences around their passion points, they provide a great opportunity to authentically integrate your brand. Check out some of our latest originals, including Baking Therapy on Food Network Canada, Plant Mama on HGTV Canada, Sex Sessions on Slice, Queens of Cosplay on Showcase, and Canada Uncovered on History Channel Canada.
John Frieda partnered with Slice to develop, Hair That Works, a self-shot profile series giving a behind-the-scenes look at powerful women in demanding careers, and how they prepare for the day using John Frieda products. From a football coach to a heavy-duty production welder, we hear all about their career journeys, including their experiences with navigating male-dominated industries, pushing boundaries, and women supporting women.
This bespoke series features four unique episodes featuring, Nina – a content creator & entrepreneur, Amanda – a football coach, Katelyn – a farmer, and Meaghan – a welder.
Dairy Farmers of Ontario
We give new meaning to Farm-to-Table as Ontario dairy farmers welcomed our Food Network Canada team into their homes and their kitchens.
Hosted by our Food Network creators, Dairy Farmers of Ontario collaborated with us to create this charming series that gave our audience an inside look at Ontario dairy farmers as they tour the farms, meet the families, and make a recipe together using the freshest dairy products right in their kitchen.
The two-part docuseries goes beyond recipe integration and gets to the heart of what makes the highest quality dairy – the people.
Paint School Brought To You By BEHR
In Paint School Brought To You By BEHR, creative director and DIY expert Maca Atencio, shows first-time and newbie painters how to start fresh projects or complete those long-forgotten ones. Everyone has had a year (and then some) to stare at their walls and furniture. Now, with this new space for creativity, is the time to grab the brush by the handle and get painting.
In each episode, our HGTV team shoots our host, Maca Atencio, teaching the audience how to approach and get the most out of their DIY paint project. Starting with simple projects and building up to more challenging and accessible ones – Maca takes the fear out of DIYing and motivate viewers to tackle a weekend paint project on their own.
From Weekly TikTok-Live Eviction Interviews to exclusive behind-the-scenes content, our Big Brother Canada social integrations were a huge success throughout season 10! We were able to connect with a highly engaged audience, and as a result, across our BBCAN socials we amassed a collective 51M in Reach, 2.6M Engagements, a 5.07% Engagement Rate, and a total of 71M Impressions!
Tourism Ireland x Vikings
Tourism Ireland partnered with History Channel Canada to create custom content featuring the cast of History’s Vikings. By aligning with a strong brand, with engaged audiences, Tourism Ireland’s content resulted in 2600% more likes and 3800% more engagements vs. their channel average.