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A full-service, social, digital, and PR agency offering strategy, content production, analytics and everything in between.

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“work work work work work.”

–Rhi Rhi
AMEX Canada


With the goal of positioning American Express as more than just a credit card and shifting perception in the marketplace, so.da and Twitter created #ShopSmallStories, giving AMEX the opportunity to join in on the growing small business conversation in a meaningful way and show their support for smaller, local businesses.

AMEX saw great success in this program, including +200% Ad Recall, +10pp Lift in Favorability (vs. Fin Serv. Global Norms), +33pp Lift in Share of Voice (Small Business Conversation).

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Samsung Canada


Samsung collaborated with so.da to create an exclusive Twitter content series, #PowerUp, where Director X uses the Samsung Galaxy Note 10+ device to mentor young directors. Across 4 episodes, Director X is “Powering Up” the up-and-coming directors on how to shoot and edit professional quality video entirely on the Samsung device.

This campaign delivered 50MM video views, surpassing Twitter content benchmarks 2:1, saw 1MM engagements, and won 2x Digiday Content Marketing Awards: Best New Product or Launch Campaign and Best Brand/Influencer Collaboration.

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so.da Originals

In addition to daily content, we produce a slew of original series across our owned brands. Fueled by data, insights and trends, these series not only engage our audiences around their passion points, they provide a great opportunity to authentically integrate your brand. Check out some of our latest originals, including Baking Therapy on Food Network Canada, Plant Mama on HGTV Canada, Sex Sessions on Slice, Queens of Cosplay on Showcase, and Canada Uncovered on History Channel Canada.

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Some of our Happy Clients

American Express
General Mills
The Home Depot
Shoppers Drug Mart
Dairy Farmers of Ontario
Skip the Dishes

latest & greatest.

A look into the Twitter Originals #OLGGamePlan series, fueled by so.da

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Complex Canada celebrates 20 years of convergence culture

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so.da launches new social series featuring Behr Paint

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so.da announces new senior hires to support growth

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so.da cracks the content code

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twitter originals fueled by so.da x Ford

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so.da & snapchat begin new content partnership

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twitter originals fueled by so.da x OLG #GamePlan

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so.da x kraft PB series reaches 4MM canadians

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trend-setting data leads to 5 new series

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20+ canadian creators added to so.da roster

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so.da announces new online shopping experience

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so.da and amex team up to #ShopSmall

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our thing… is everything.

Ready to own the algorithm? You’ve come to the right place.

Social strategy? Yep.
Community management? Yuppers.
Full service content creation? Yuh-huh.

If it happens online, we can make it happen for you.

Public Relations