own the algorithm

Travel South USA partnered with so.da to develop a 3-part social series called, Southern Bites! The series celebrates the best of the south in food, culture and history featuring local talent who tour their city and show us their favourite food spots. Southern Bites is not just about food; each video features 2-3 neighbourhood food spots that tie into an activity, history, or cultural significance of the destination.

Whether it’s a bakery to pick up picnic treats for your hike, a sandwich shop for your lunch at the museum or dinner in a historical hotel – Southern Bites shows you all the best places to go when you travel south.

In this episode, our hosts introduce us to their very best Southern Bites in Tennessee and the colourful local characters who have created them.  Making Tennessee a must-visit on your travel list!

With the legalization of single event wagering in Ontario, OLG was looking to create a new marketing initiative to support OLG & PROLINE+’s objectives against increased competition. With the objective to establish OLG and PROLINE as the leader and trusted source of sports betting information, drive the target demographic to OLG.ca, creating a social-focused campaign ensured users were primed in the right environment.

OLG Game Plan, an always-on content series, delivered digestible sports analysis, PROLINE+ Picks and insightful takes on teams, games, players, interviews with sports legends and interactive content that invited users to be part of the fun (social polls, memes). Filmed weekly, over 19 weeks, the campaign consisted of +800 pieces of real-time content. Brad Smith, a former pro-Football Player, and Ashley Docking, a multi-sport athlete with a career in sports media, gave fans a light-hearted, knowledgeable approach to sports content. OLG partnered with Major Leagues (NFL, NHL, NBA, MLB) to obtain rights for in-show references and special guests, including Joe Montana, Nate Burleson and Natalie Spooner.

Game Plan generated more than 322M impressions, over 10.9M engagements, 95.8M video views.