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Paramount Pictures Canada x so.da
Social Case Study | 1-2 mins
We worked with Paramount Pictures to drive awareness and anticipation in the lead up to the release of Teenage Mutant Ninja Turtles: Mutant Mayhem with a creator-led campaign that leveraged social-first trends, fueled fandom, and tapped into nostalgia.
Our creators Natalie Alysa, Alexis St. Laurent, Danny Huynh, and Moose Bendago leaned into their niches to create authentic and engaging content that integrated key aspects of the franchise, and of course, Turtlemania, to drive awareness and anticipation for the movie.
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Paramount Pictures Canada x so.da - Teenage Mutant Ninja Turtles: Mutant Mayhem
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