pop!
We make
brands
Our Services
We’re a full-service, social digital agency offering strategy, content production, analytics and everything in between.
Full-Service Multi-
Platform Content Studio
PR, Experiential
& Event Planning
Strategy &
Planning
Premium Content Integration
Tap Into
Talent
Social Listening
& Analytics
Full-Service Multi-Platform Content Studio
From video production, to copywriting, to developing strong brand identities, so.da does it all. Our team has shot everything from long-form television series and documentaries to music festivals and commercials, in addition to our daily social content production responsibilities. We are expert storytellers with more than 50 years of production experience and we effectively optimize content for social and digital.
Strategy
& Planning
Our team leads strategy for our lifestyle and entertainment brands and is constantly optimizing our content for performance. From leveraging analytics tools daily to mining SEO data to determine what’s trending, popular content types, ideal lengths, and more to infuse into our strategy and content production.
Tap Into
Talent
Our growing list spans 100s of influential Broadcast, Radio, and Creator talent, that are diverse, rooted in community and drive relevance.​
We have talent across several verticals, including food, lifestyle, home and DIY, parenting, beauty, and entertainment.
PR, Experiential &
Event Planning
Our PR team is responsible for the success of some of the largest brands in Canada. With our unparalleled expertise in strategic public relations and communication tactics, influencer relations, large and small scale events, experiential campaigns, and more, we know how to make the news.
Premium Content
Integration
so.da has built and manages Corus Entertainment’s brands in social and digital - we are deeply in tune with what it takes to optimize for the algorithms. As a result, our content outperforms the industry. In the past 12 months, our communities grew 25% and are incredibly engaged. Our content drove 114 million engagements and 609 million views. We test and learn daily on our own brands and have a deep data set and learnings that we can extend to our partners.
Social Listening
& Analytics
With a combination of experienced human analysis and a powerful suite of analytics tools, our method goes beyond the traditional suite of digital analytics tools, driving insights on content and creative.
