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Old El Paso "Recipe Remix"

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Social & Digital Series  |  30-60 sec

Make tacos any time of the week, day, or night! In the “Recipe Remix” campaign, we showed how Old El Paso makes it easy with one kit and a variety of ingredients: the options are endless. 

 

Through engaging social and digital recipe content, creators including Marcella DiLonardo, Sonia Wong, Zahra Kasmani, and Gigi Madanipour, put their own spin on taco dishes to position Old El Paso products as versatile and delicious. The recipes, including banana chocolate tortilla rolls, sheet pan quesadillas, taco mac and cheese, and a tortilla breakfast casserole, explored different cuisines and flavours, and repurposed leftovers to further appeal to busy families. 

Old El Paso Recipe Remix - Gigi (Extended)

Old El Paso "Recipe Remix" | Ep1 | Gigi

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