From unique cultural traditions to memorable family experiences, our “Magic Moments” campaign focused on the nostalgic memories tied to some of our favourite meals.  

We amplified Coca-Cola’s existing national “Recipe for Magic” campaign to a relevant Canadian audience. so.da leaned into its roster of recipe creation talent to produce meaningful video content, centered around personal moments and paired with an ice-cold Coca-Cola. Our talent, including Susan Keefe, Marcella Dilonardo, and Gigi Madanipour, shared magical moments such as a first date, nostalgic childhood memories, and the first night in a new home.